Teaching Kids Money — A Consulting Case for Danske Bank
A week-long consulting sprint using the sensemaking approach — blending social science research with business strategy — to help Danske Bank become a vehicle for growing financial literacy among children and the next generation.
How we worked.
Social phenomenon
Defined the research lens: Next Gen's learning behaviour
Field work
Interviewed 5 parents across 5 countries
Sensemaking
Synthesised insights using social science frameworks
Solution
Designed a mobile app prototype for Danske Bank
Five parents, five countries.
Patricia, 45
Düsseldorf, Germany
Paula, 51
Santiago, Chile
Xiaochen, 35
Hefei, China
Shams, 48
Lahore, Pakistan
Anjuli, 46
Delhi, India
What we learned.
Children who understand money's value have a more realistic attitude toward it
Parents focus on earning and saving as the foundation
Home is the most important institution for financial learning
Parental values and culture shape financial mindset
Gen X recognises digital money's importance — but rarely understands it
A knowledge gap exists between Gen X and Gen Alpha
Children's financial learning is shaped by parents' understanding of money and generational differences
The synthesis that drove the solution
Where the value lives.
Increasing children's sense of money's value — especially as digital payments erode physical awareness
Preparing the next generation for a digital financial environment, independent of parental knowledge gaps
One mobile app for everything.
Foundation track
- Earning, saving, spending basics
- Token system linking real-life actions to digital wealth
- Physical gift card integration
Advanced track
- Assets, investments, crypto
- Virtual economy participation
- Independent of parents' knowledge level
Bringing the idea to life.
"This experience taught me to recognise business prospects by identifying gaps based on the client's problem statement — not by assumptions, but by going into the field first."